Lyric - Clarity in motion.

Digital Marketing Specialist

Lyric - Clarity in motion.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $86,973 - $130,460 per year

About the role

  • Execute multi-channel digital campaigns across paid social, website, email, organic social, and search advertising to drive traffic, engagement, and conversions.
  • Own day-to-day execution and optimization for paid social programs. This includes building campaigns, selecting the targeting parameters, and creative trafficking.
  • Build and deploy email campaigns and nurture automations (lists, segments, and journeys) aligned to campaign strategy and funnel stage.
  • Support performance improvements through A/B testing.
  • Execute SEM programs (Google Ads), including keyword builds, ad copy iteration, landing page alignment, and optimization against performance benchmarks.
  • Support SEO execution and content optimization in collaboration with internal stakeholders and/or external resources (metadata, on-page updates, basic technical hygiene, content refreshes).
  • Manage organic social publishing workflows and day-to-day execution (e.g. SproutSocial), supporting campaign amplification and thought leadership distribution.
  • Track and report on channel and campaign performance, surfacing insights and recommendations to the [insert title for Ashley Grossman] to improve outcomes.
  • Help implement and maintain foundational tracking practices (UTMs and attribution support), coordinating with contractors or vendors as needed to strengthen measurement.
  • Draft digital marketing copy and campaign assets (emails, ad copy, landing page copy, social copy) based on SME/product inputs and established messaging.
  • Write creative briefs and collaborate with the graphic designer (once hired) to deliver visual assets that support campaign performance and brand consistency.

Requirements

  • Bachelor’s degree in marketing, business, communications, analytics, or related field.
  • Minimum of 5 years of relevant marketing experience with hands-on execution across multiple channels (paid social, email, website, analytics platforms, and search).
  • Strong writing skills and ability to translate technical writing into clear digital copy customized for each digital property.
  • Comfort supporting improvements to measurement and attribution processes in partnership with internal stakeholders and external vendors.
  • Demonstrated success executing digital marketing campaigns that drive measurable revenue impact (pipeline, new logos, retention, and expansion).
  • Proven experience with A/B testing, conversion rate optimization, and performance-driven campaign management across multiple digital channels.
  • Excellent written and verbal communication skills, with the ability to translate data into clear narratives and create compelling, customer-centric content.
  • Strong analytical and organizational skills; ability to translate data and insights into strategic recommendations and action plans.
  • Demonstrated experience with marketing and analytics tools (e.g., Salesforce, marketing automation platforms, Squarespace or comparable CMS, project management tools, and web analytics/BI tools), as well as Microsoft Office Suite (Word, Outlook, PowerPoint, Excel).
  • Demonstrated ability to take initiative, learn new concepts and technologies, and continuously improve processes and performance.
  • Demonstrated integrity, with the ability to provide rapid, accurate responses to confidential and sensitive requests.
  • Demonstrated ability to prioritize and execute multiple simultaneous deliverables in a demanding, fast-paced environment.
  • Strong interpersonal skills, with the ability to influence and collaborate effectively across functions and levels.
  • Ability to work collaboratively in a fast-paced, changing environment with a test-and-learn mindset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingA/B testingconversion rate optimizationSEMSEOcampaign managementemail marketingcontent optimizationanalyticscopywriting
Soft Skills
strong writing skillsanalytical skillsorganizational skillscommunication skillsinterpersonal skillsinitiativecollaborationadaptabilitystrategic thinkingtime management