Lyra Collective

Marketing

• Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates
• Lead VIP and loyalty program management, including strategy development and day-to-day execution
• Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools
• Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts
• Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows
• Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail
• Own SMS strategy and execution end-to-end
• Support additional marketing channels as needed, including copywriting, organic social, and lead generation
• Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery
• Deliver regular performance reporting across retention channels

Lifecycle & Retention Marketing Strategist

Procurement

• Build and manage relationships with domestic and international contract manufacturers and packaging suppliers
• Lead cost negotiations and drive margin-enhancing initiatives across key SKUs
• Ensure supplier compliance with regulatory requirements, including FDA standards
• Oversee testing and product validation in partnership with suppliers and external labs
• Translate inventory requirements into purchase orders and ensure supplier timelines support broader supply chain planning
• Keep production schedules on track and lead problem-solving when risks arise
• Partner with brand management and creative to translate product vision into supplier specifications
• Project-manage new product development to ensure packaging, formula, and clinical targets are met on time
• Coordinate ingredient testing and regulatory compliance alongside our product engineering function

Procurement & Product Development Manager

Sales

• Develop and execute brand sales strategy across core retailer channels
• Drive regional and national distribution and revenue growth, playing a direct role in the achievement of company targets
• Build and manage annual sales plans, forecasts, and trade budgets
• Own relationships with key retail partners, including top-to-top engagement
• Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives
• Own in-store execution, including merchandising, promotions, and activations
• Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning
• Track and analyze sales performance, distribution gains, and account-level KPIs

Sales Lead – Skincare

• Develop and execute LOLA's sales strategy across Mass, Club, Grocery and Drug
• Drive regional and national distribution and revenue growth, ensuring alignment with company targets
• Build and manage annual sales plans, forecasts and trade budgets
• Own relationships with key national and regional retail partners, including top-to-top engagement
• Lead and manage external broker partners across regions and channels; Set clear goals, incentives and performance expectations to ensure alignment with LOLA's objectives
• Own in-store execution, including merchandising, shelving, and promotional activation
• Oversee execution across e-commerce and omnichannel touchpoints
• Partner closely with Brand, Marketing, Finance and Operations to align on selling strategies, competitive insights, product launches, forecasts and demand planning
• Track and analyze sales performance, distribution gains, and account-level KPIs