Lyra Collective

Marketing

• Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates
• Lead VIP and loyalty program management, including strategy development and day-to-day execution
• Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools
• Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts
• Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows
• Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail
• Own SMS strategy and execution end-to-end
• Support additional marketing channels as needed, including copywriting, organic social, and lead generation
• Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery
• Deliver regular performance reporting across retention channels

Lifecycle & Retention Marketing Strategist