Lifecycle & Retention Marketing Strategist

Lyra Collective

Lifecycle & Retention Marketing Strategist for a collective of Personal Care brands. Focusing on customer loyalty, retention, and strategy development across digital channels.

Posted 5/29/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $80,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates
Lead VIP and loyalty program management, including strategy development and day-to-day execution
Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools
Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts
Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows
Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail
Own SMS strategy and execution end-to-end
Support additional marketing channels as needed, including copywriting, organic social, and lead generation
Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery
Deliver regular performance reporting across retention channels

Requirements

What you’ll need

2 - 4 years of experience in lifecycle marketing, retention, or CRM, ideally at a DTC or subscription brand
Hands-on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Retention.com)
Familiarity with subscription management tools such (SKIO experience preferred)
Strong understanding of churn dynamics and lifecycle segmentation
Ability to develop strategy and execute independently
Experience with loyalty or VIP program management
Analytical mindset with comfort reading performance data and translating it into action
Strong copywriting skills; experience with organic social or paid channels a plus
Self-driven to create low-lift creative assets independently, whether through Canva or other graphic design programs

Benefits

Comp & perks

Flexible, hybrid office policy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretentionCRMemail marketingSMS marketingchurn mitigationcopywritingdata analysisproject managementsubscription management

Soft Skills

strategic developmentindependent executionanalytical mindsetself-drivencreativity