LUXASIA

Brand Manager

• Drive brand growth, visibility and performance across all channels
• Localize brand strategies and lead 360° marketing plans
• Collaborate with internal and external partners to strengthen brand equity and deliver commercial results
• Develop and implement go-to-market channel marketing plans including promotions, partnerships and consumer activations
• Ensure timely and perfect execution of all online and offline marketing activations
• Analyse partner relationships for product range, positioning, pricing and promotions
• Communicate and align with channel partners on product and trade marketing objectives and activations
• Deepen channel customer development through CRM program activations
• Consolidate post-campaign reports, provide sales results and ROI analysis
• Forecasting and sampling management for product launches and trade/retailer activities
• Manage and track product registration flow in Thailand
• Conduct market trend and competitor analysis and plan proactive actions
• Execute product launches and trade marketing according to the Marketing Calendar
• Track and analyse business and channel sales performance and develop follow-up action plans
• Implement Door-by-Door Marketing plan (CRM, events and promotions)
• Budget management and responsibility for full P&L
• Define local CRM campaign priorities, build CRM calendar and execute CRM analytics
• Strategize, develop and execute CRM programs; evaluate campaigns against KPIs and recruit new clients