Lunar Solar Group

Director of Performance Creative

Lunar Solar Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $140,000 per year

Job Level

Lead

About the role

  • Own end-to-end omnichannel creative strategy across assigned brands, from strategic planning and briefing through execution, testing, and performance analysis.
  • Define evergreen creative systems and testing frameworks that drive sustained performance, not one-off wins.
  • Translate complex performance data into clear, executive-ready narratives that articulate creative impact, learnings, and forward-looking recommendations.
  • Act as the senior creative authority on assigned accounts, guiding strategy decisions and influencing client direction with confidence and clarity.
  • Lead, mentor, and develop a team of Creative Strategists, providing strategic direction, performance feedback, and career development coaching.
  • Set and uphold quality standards for creative strategy, testing rigor, and analytical depth across the team.
  • Review and elevate team outputs to ensure strategic alignment, consistency, and excellence across all accounts.
  • Architect and oversee creative testing roadmaps aligned to client goals, funnel stages, and media investment levels.
  • Lead deep-dive creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging patterns.
  • Partner closely with Media, Creative Production, Growth, and Account teams to ensure creative strategy is fully integrated across omni-channel programs.

Requirements

  • 7+ years of experience leading digital creative strategy within performance marketing, with deep expertise in paid social.
  • Proven experience managing and developing high-performing team members in a creative or strategic function.
  • Strong background in Direct Response marketing and/or copywriting, with a clear understanding of performance drivers.
  • Demonstrated experience working across CPG and eCommerce brands.
  • Advanced analytical and strategic thinking skills, with the ability to turn data into clear, confident recommendations.
  • Hands-on experience using Motion for creative analysis and performance reporting.
  • Proficiency in Meta Ads Manager and TikTok Ads Manager; prior media buying experience is a plus.
  • Experience collaborating closely with media buyers, video editors, designers, and developers.
  • Exceptional communication skills and confidence presenting to senior client stakeholders.
  • Ability to give direct, constructive feedback and elevate the quality of work across a team.
  • Comfort operating in ambiguity, solving complex problems, and driving initiatives independently.
  • Highly organized, detail-oriented, and capable of managing multiple high-impact workstreams.
  • A collaborative, high-accountability leadership style with a passion for building scalable creative systems.
Benefits
  • Competitive salary.
  • Comprehensive health, dental, and vision insurance.
  • Flexible work hours and remote work options.
  • Professional development and training opportunities.
  • Inclusive and supportive work environment that values creativity and innovation.
  • 401k with match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital creative strategyperformance marketingpaid socialDirect Response marketingcopywritinganalytical thinkingcreative analysisperformance reportingmedia buyingstrategic planning
Soft Skills
team managementstrategic directionperformance feedbackcareer development coachingcommunication skillsproblem-solvingorganizational skillscollaborative leadershipconstructive feedbackdetail-oriented