LumiQ

Senior Product Marketing Manager

LumiQ

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$110,000 - CA$140,000 per year

Job Level

Senior

About the role

  • Sales & CS Enablement: Developing and maintaining the foundational sales toolkit (pitch decks, one-pagers, battle cards) and ensuring revenue teams are trained on new features and value propositions.
  • Content & Case Studies: Producing high-quality collateral, such as whitepapers and industry-specific case studies, that demonstrate the ROI of the LumiQ platform.
  • Customer Insights: Interviewing customers to extract success stories for use across the marketing and sales funnel.
  • Lifecycle Marketing: Owning lifecycle marketing and outbound communication for prospective and active users to drive acquisition and keep them informed of product updates.
  • Engagement Monitoring: Tracking engagement metrics across outbound channels to identify and implement improvements.
  • Website & Positioning: Managing website content to ensure it accurately reflects benefits and translating product updates into clear, benefit-driven copy.
  • Brand Advocacy: Maintaining a consistent brand voice across all technical and educational product marketing assets.

Requirements

  • Experienced PMM: You have 7+ years of experience in Product Marketing within B2B SaaS and/or professional education.
  • Independent & Proven: You have the proven ability to manage the product marketing function end-to-end.
  • Exceptional Writer: You possess strong writing skills with experience in technical case studies, whitepapers, and lifecycle email sequences.
  • Collaborative Partner: You have a track record of working effectively with Product, Sales, and Design teams to meet organizational goals.
  • Technically Proficient: You are comfortable managing content within a CMS and using marketing automation tools to execute email campaigns.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinglifecycle marketingcontent creationcase studieswhitepapersemail marketingengagement metricssales enablementcopywriting
Soft Skills
collaborationindependencewritingcommunicationteamwork