LumiMeds

Performance Marketing

• Own strategy, execution, and optimization across paid acquisition platforms
• Manage and scale paid budgets efficiently
• Optimize CAC, ROAS, CVR, AOV, and LTV
• Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels
• Adjust bidding strategies and campaign structure based on data
• Identify scaling opportunities without increasing risk exposure
• Improve and test multiple funnels
• Recommend landing page structure improvements
• Suggest pricing tests, bundling experiments, and offer adjustments
• Ensure campaigns comply with platform ad policies
• Partner with internal stakeholders to prevent account flags or shutdown risk
• Own and build lifecycle marketing engine: SMS automation, Email automation, and more
• Build reporting dashboards and monitor key metrics.

Performance Marketing Manager – Growth & Lifecycle