LumiMeds

Art Director

• Own the full creative process for paid performance advertising—strategy, production, and optimization—across Meta, Google, TikTok, YouTube, and Reddit, and other advertising initiatives.
• Personally produce the work: You will also help our team write copy, design statics, edit video, build landing page concepts, and iterate fast based on data.
• Take ownership of creative decisions across the entire journey: You don’t need to be a full marketing manager, but you must have the instinct to look at a landing page and know it’s leaking conversions, or spot a disconnect between an ad’s promise and the post-click experience. You’ll work directly with our co-founders and own the output from concept to checkout.

Creative Director

Video Editor

• Edit 12–16 short-form educational videos per month (15–90 seconds) from self-shot creator footage for Instagram Reels and TikTok
• Add captions, lower thirds, callouts, on-screen text, and B-roll where it strengthens the message
• Cut 8–15 paid ad variations per month for Meta, TikTok, and YouTube: hook-led, conversion-focused, built for testing
• Produce multiple variants of each concept (different hooks, CTAs, and first-3-second openers) so the media team can run proper creative tests
• Iterate quickly on winning ads: recut hooks, swap B-roll, refresh creative when fatigue sets in
• Edit UGC submissions from real customers and paid UGC creators into polished short-form content that still feels native and authentic
• Stitch multi-clip UGC into cohesive narratives (problem, product, result framing, within compliance bounds)
• Use AI tools strategically to speed up production (auto-captioning, transcript-based editing, B-roll generation, voice cleanup) without letting AI shortcuts compromise accuracy or compliance
• Apply LumiMeds brand standards consistently: fonts, colors, logo placement, end cards, disclosure formatting
• Implement compliance reviewer feedback on cuts and revisions, sometimes across multiple rounds
• Maintain organized project files and an archive of raw footage, approved B-roll, finished cuts, and ad variant trees
• Stay current on what's working on Reels, TikTok, and paid social in the health and wellness space

Video Editor, Short-form Social, Paid Ads, UGC

Performance Marketing

• Design and run structured A/B and multivariate tests across paid creative, landing pages, offers, and funnel steps — with clear hypotheses, success metrics, and documented learnings
• Build and maintain a testing roadmap prioritized by expected impact on CAC and conversion rate
• Own Meta and Google campaign execution — audience strategy, bid management, budget allocation — optimizing continuously based on test results
• Partner with engineering on landing page and funnel experiments — you form the hypothesis, they build the variant, you call the result
• Manage creative testing pipeline — brief UGC and ad creative, run hook tests, iterate rapidly on what moves thumb-stop and CVR
• Own pixel and attribution integrity so test results are trustworthy — Meta Pixel, custom funnel events, HubSpot tracking
• Maintain a living testing log: every test, its hypothesis, result, and what we do next
• Report weekly on CAC, ROAS, consult booking rate, and lead quality — with test-driven explanations for movement

Growth – Performance Marketer

Content Creator

• Create 4–8 short-form educational videos per month (15–90 seconds) for Instagram Reels and TikTok
• Cover topics like: how GLP-1s work, what tirzepatide is, the difference between brand and compounded medications, what metabolic health actually means, common patient questions, what to ask your provider
• Translate clinical concepts into plain-language explanations without losing accuracy
• Collaborate with the marketing team on monthly content calendars and topic prioritization
• Work with our compliance reviewer to ensure every piece meets FDA marketing guidelines for compounded medications
• Provide light medical/clinical review of other team-created content when asked
• Stay current on FDA guidance, GLP-1 research, and compounded medication regulation
• Cover topics regarding longevity and women’s HRT therapies

Healthcare Content Creator – LP, NP, RN, PA, MD

Technical Product Manager

• Write tickets AI coding agents can execute. Your specs are precise, structured, and unambiguous. Claude Code, Cursor, or a junior engineer can run with them without a 30-minute sync. Acceptance criteria, edge cases, API contracts — all there. Your tickets ship, not loop.
• Ship with AI, not just talk about it. You prototype functional flows before engineering is involved. You read AI-generated code, spot where it breaks, and redirect. "Doing the work" includes spinning up a proof-of-concept in a day.
• Prioritize for commercial impact. Every roadmap trade-off has a revenue, retention, or margin consequence. You can model it, defend it, and kill features that don't earn their place — even ones you championed.
• Own interlocking systems end to end. E-commerce checkout → subscription lifecycle → clinical intake → mobile engagement loop. You understand the state machines deeply enough to catch edge cases engineering misses.
• Engage at the architecture level. Opinions about API design, data modeling, and system reliability — backed by technical specificity, not product intuition. You've shipped on Next.js/Node.js and understand how front-end choices propagate downstream.
• Drive the consumer loop. DAU, cohort retention, push open rates, conversion — you know these as intimately as your sprint backlog.
• Design around compliance, not after it. HIPAA and SOC2 are day-one constraints, not post-launch surprises.

Creative Director

Video Editor, Short-form Social, Paid Ads, UGC

Growth – Performance Marketer

Healthcare Content Creator – LP, NP, RN, PA, MD

Senior / Lead Technical Product Manager – AI-First Platform, Consumer