Lumidas Inc.

Senior Manager, Marketing

Lumidas Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$85,000 - CA$100,000 per year

Job Level

Senior

About the role

  • Develop and execute integrated marketing strategies that align with VFC’s mission and growth goals
  • Own the development and implementation of comprehensive brand marketing initiatives that drive top of funnel pipeline into VFC’s programs
  • Lead and innovate project management tools, processes, and cross-team communication for the Marketing department
  • Lead, support, and coach a high-performing internal marketing team
  • Oversee and optimize the output of an external marketing firm to complement internal capacity
  • Contribute to broader organizational planning and decision-making from a marketing and brand perspective
  • Lead the production and execution of high-quality content across channels and formats
  • Champion the organization’s national brand identity, ensuring consistent messaging and visual representation
  • Oversee digital presence, including social media, website, and digital PR
  • Lead or contribute to high-visibility materials like the annual report, impact updates, and campaign assets
  • Work with the Finance Team to ensure marketing funds are allocated effectively and spent according to plan
  • Support internal communications efforts to align the growing team around brand and messaging
  • Lead a shared services marketing and sales function, working with teams across the organization to shape messaging and campaigns while staying responsive to their goals, feedback, and strategic priorities
  • Support the evolution of marketing systems, tools, and team structure as VFC grows.

Requirements

  • 5+ years of progressive experience in marketing, communications, or related roles
  • Minimum of 3 years managing and mentoring staff, with a track record of developing high-performing teams
  • Proven expertise in developing and executing marketing strategies that drive measurable business results
  • Excellent project management skills and comfort working cross-functionally across departments
  • Excellent communication skills and the ability to navigate cross-team collaboration effectively
  • Demonstrated experience in brand development and management
  • Experience driving top of funnel pipelines through marketing recruitment campaigns
  • Strong content creation skills across media, with a compelling storytelling style
  • Experience with marketing platforms and analytics tools such as HubSpot, Google Analytics, Canva, social platforms, and Adobe
  • Understanding of audience segmentation and stakeholder persona development
  • Experience successfully leading national campaigns to recruit clients or participants is an asset
  • Commitment to inclusive, accessible, and equity-informed communications
  • Ability to travel to in-person events across Canada
  • Awareness and exposure to the Canadian entrepreneurial ecosystem
  • Passionate about entrepreneurship, education, and social impact; experience in nonprofits or small, scaling organizations is an asset
  • Education in Marketing, Communications, Business, or a related field is an asset
  • Fluency in French is considered an asset
Benefits
  • Stipend for phone usage
  • Comprehensive health benefits plan after 3 months of service and RRSP matching after 6 months of service
  • Four weeks of paid vacation
  • Summer hours from May to Labour Day
  • Additional summer office closures, holiday closures (Dec 25–Jan 1)
  • Potential to work out of the country/province for up to 1 month annually
  • Flexible work hours and a remote work environment
  • Professional development funding
  • Funding to support the setup of your home office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesbrand developmentcontent creationaudience segmentationstakeholder persona developmentproject managementtop of funnel pipelinenational campaignsmeasurable business resultsinclusive communications
Soft Skills
team managementmentoringcross-team collaborationcommunicationleadershipcoachingorganizational planninginnovationstorytellingadaptability