Lumidas Inc.

Digital Marketing

• Develop a deep understanding of VFC’s diverse audiences, including students, startups, alumni, supporters, ecosystem partners, and post-secondary institutions.
• Plan, execute, and optimize a dynamic social media calendar to maintain a consistent and engaging presence across all platforms.
• Build authentic relationships and cultivate a vibrant online community through thoughtful storytelling and engagement.
• Monitor and moderate social media channels including responding to comments, messages, and mentions in a timely and professional way.
• Collaborate with program teams to highlight participant stories, alumni impact, and organizational milestones.
• Stay on top of emerging trends and platform updates to keep our digital strategy innovative and relevant.
• Use the 4 Es of Marketing (Educate, Engage, Entertain, Empower) to design diverse, high-quality content across social media accounts and our blog.
• Write compelling copy and creative briefs that align with VFC’s voice, mission, and values.
• Plan, schedule, and publish posts strategically to maximize reach, engagement, and conversion.
• Develop multimedia content including short videos, graphics, and blog features in collaboration with internal and external creators.
• Support with website and blog updates.
• Ensure all digital content is accessible, inclusive, and aligned with brand standards.
• Track and analyze performance metrics including reach, engagement, click-through, and conversion rates.
• Provide regular reports with insights, learnings, and recommendations to improve content and campaign effectiveness.
• Use data to test and refine strategies from post timing to messaging tone to continually improve audience engagement.
• Stay aware of digital benchmarks and competitor trends to identify new opportunities for growth.

Digital Marketing Lead – Community