Lumidas Inc.

Marketing

• Develop and execute integrated marketing strategies that align with VFC’s mission and growth goals
• Own the development and implementation of comprehensive brand marketing initiatives that drive top of funnel pipeline into VFC’s programs
• Lead and innovate project management tools, processes, and cross-team communication for the Marketing department
• Lead, support, and coach a high-performing internal marketing team
• Oversee and optimize the output of an external marketing firm to complement internal capacity
• Contribute to broader organizational planning and decision-making from a marketing and brand perspective
• Lead the production and execution of high-quality content across channels and formats
• Champion the organization’s national brand identity, ensuring consistent messaging and visual representation
• Oversee digital presence, including social media, website, and digital PR
• Lead or contribute to high-visibility materials like the annual report, impact updates, and campaign assets
• Work with the Finance Team to ensure marketing funds are allocated effectively and spent according to plan
• Support internal communications efforts to align the growing team around brand and messaging
• Lead a shared services marketing and sales function, working with teams across the organization to shape messaging and campaigns while staying responsive to their goals, feedback, and strategic priorities
• Support the evolution of marketing systems, tools, and team structure as VFC grows.

Senior Manager, Marketing