Lumen Energy

Product Marketing

• Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline.
• Build the playbook, run the plays, measure everything, then scale what's working.
• Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.
• Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
• Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.

B2B GTM Manager