B2B GTM Manager

Lumen Energy

B2B GTM Manager at Lumen Energy converting institutional real estate owner prospects into booked meetings. Collaborating closely with Sales to fill the pipeline and create impact.

Posted 6/12/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $145,000 per yearWebsite

About the role

Key responsibilities & impact

Own top-of-funnel: turn institutional CRE owner prospects in our target markets into booked meetings and engaged pipeline.
Build the playbook, run the plays, measure everything, then scale what's working.
Own the full funnel from first cold touch to qualified meeting, working closely with Sales to ensure alignment and impact.
Execute and optimize multi-channel top-funnel programs across outbound email, LinkedIn, paid search and social, events and conferences, webinars, partnerships, content syndication, and ABM.
Manage outside vendors, agencies, and contractors; bring work in-house when it's cheaper or better.

Requirements

What you’ll need

~5–7 years in B2B growth, lead gen, GTM, ABM, or sales development with demonstrated growth and increasing scope of responsibility
Comfortable selling to sophisticated institutional buyers — long sales cycles, multiple stakeholders, complex products.
Expert-level CRM proficiency: we use HubSpot but any comparable marketing automation platform will translate; familiarity with AI-powered SDR tools and modern outbound stacks.
Strong written instinct: outbound copy, ad copy, landing pages, sales enablement.

Benefits

Comp & perks

Comprehensive health, dental, and vision insurance
401(k) plan
Flexible PTO
Remote work flexibility
Professional development budget
Equipment and home office stipend
Mission-driven work accelerating the clean energy transition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B growthlead generationgo-to-market strategyaccount-based marketingsales developmentCRM proficiencyoutbound copywritingad copywritinglanding page optimizationsales enablement

Soft Skills

communicationcollaborationstrategic thinkinganalytical skillsadaptabilityproblem-solvingproject managementvendor managementstakeholder engagementcreativity