Ludicrum

Growth Marketing

• Drive Global Market Expansion
• Identify, evaluate, and prioritize new market opportunities based on commercial potential, player behaviour, competition, and market trends.
• Develop and execute scalable market entry strategies alongside senior leadership.
• Build and maintain strong relationships with affiliates, agencies, operators, and strategic partners to support market expansion.
• Monitor market trends, competitor activity, and commercial performance to uncover new growth opportunities.
• Lead Acquisition Strategy & Performance
• Lead acquisition initiatives across multiple channels to drive player growth and optimize conversion.
• Continuously improve the acquisition funnel, from registration through the early player lifecycle, focusing on activation, retention, and long-term player value.
• Analyze acquisition performance, identify bottlenecks, and implement data-driven optimizations.
• Oversee welcome offers, promotional mechanics, onboarding journeys, and acquisition messaging to improve player conversion.
• Collaborate, Lead & Deliver Results
• Collaborate cross-functionally with Product, CRM, Payments, SEO, Affiliate, Sales, and Customer Support teams to maximize acquisition performance.
• Mentor and support Acquisition Associates and work closely with the Sales Coordinator to ensure operational excellence.
• Prepare strategic reports, forecasts, and recommendations for senior leadership, supporting budgeting and market expansion planning.

Acquisition Manager

Artificial Intelligence

• Build AI solutions that make work easier
• Design and build AI-powered workflows that reduce manual work and improve day-to-day operations.
• Create AI agents and intelligent automations that organise information, route requests, and support decision-making.
• Prototype new ideas using AI tools and lightweight code, helping turn business needs into practical AI solutions.
• Build and maintain automations using platforms such as n8n, Zapier, Make, Monday.com, and Slack.
• Connect business systems through APIs, webhooks, and integrations, using JavaScript or Python where needed.
• Monitor, troubleshoot, and improve workflows to keep them reliable, scalable, and easy to maintain.
• Work with stakeholders across the business to identify opportunities where AI and automation can make a real difference.
• Create clear documentation, support teams during adoption, and explain AI solutions in a practical, accessible way.
• Explore new AI technologies, test ideas through pilots and proof of concepts, and recommend improvements that help the business work more efficiently.

Acquisition Manager

AI Automation Specialist