Lucyd

Performance Marketing

• Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube.
• Develop and execute tailored advertising strategies based on client goals and performance data.
• Conduct keyword research and build high-impact keyword lists for campaign planning.
• Write engaging ad copy and structure effective ad groups that drive clicks and conversions.
• Monitor and adjust campaign bids and budgets for performance optimization.
• Execute A/B testing for ad creatives and strategies to continually improve ROI.
• Prepare weekly and monthly reports analyzing campaign performance and trends.
• Complete tasks related to campaign setup, management, and performance troubleshooting.
• Collaborate closely with internal teams and clients to align on goals, timelines, and feedback.
• Maintain attention to detail and excellence across multiple ongoing campaigns and clients.

Paid Search Specialist