Paid Search Specialist

Lucyd

Paid Search Specialist managing PPC campaigns across Google and Microsoft Advertising platforms for socially conscious brands. Passion for digital advertising and data-driven results essential.

Posted 6/11/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms—including Shopping, Search, Display, and YouTube.
Develop and execute tailored advertising strategies based on client goals and performance data.
Conduct keyword research and build high-impact keyword lists for campaign planning.
Write engaging ad copy and structure effective ad groups that drive clicks and conversions.
Monitor and adjust campaign bids and budgets for performance optimization.
Execute A/B testing for ad creatives and strategies to continually improve ROI.
Prepare weekly and monthly reports analyzing campaign performance and trends.
Complete tasks related to campaign setup, management, and performance troubleshooting.
Collaborate closely with internal teams and clients to align on goals, timelines, and feedback.
Maintain attention to detail and excellence across multiple ongoing campaigns and clients.

Requirements

What you’ll need

5+ years of experience managing Google and Microsoft (Bing) PPC campaigns.
Proven ability to manage Shopping, Search, Display, and YouTube campaigns.
Google Advertising Certified.
5 years of experience working in a business environment with customer-facing responsibilities.
Deep experience with A/B and multivariate testing methodologies.
Strong background in audience segmentation, messaging strategies, flighting, and budgeting.
Analytical mindset with a proven interest in data-driven problem-solving (Marketing, Finance, Engineering, Economics degree or relevant experience).
Excellent time management skills, able to manage multiple direct reports, clients, and projects in a dynamic environment.
Strong written and verbal communication skills for both internal collaboration and client-facing updates.

Benefits

Comp & perks

Remote position with the potential for occasional on-site/off-site retreats

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

PPC advertisingkeyword researchA/B testingad copywritingcampaign managementperformance optimizationdata analysisaudience segmentationbudgetingmultivariate testing

Soft Skills

time managementattention to detailcommunicationcollaborationproblem-solvingclient-facing skillsorganizational skillsadaptabilitystrategic thinkinganalytical mindset

Certifications

Google Advertising Certified