Lucida AI

Growth Marketing

• Own High-Scale Growth
• Plan, launch, and scale multi-channel UA campaigns across Google Ads, Apple Search Ads, Meta, TikTok (AppLovin is a strong plus)
• Manage and optimize $1,000,000+ monthly ad spend with a strong focus on ROAS and LTV
• Lead Creative Strategy
• Define creative hypotheses, write clear briefs, and analyze creative-level performance
• Work closely with designers and video teams to iterate fast and scale winning creatives
• Master the Funnel
• Optimize the full acquisition journey: ad → store → onboarding → paywall → subscription
• Partner with Product to improve conversion, retention, and monetization
• Data-Driven Scaling
• Use Singular / Adjust, SKAN metrics, cohorts, and LTV models to guide decisions
• Turn complex datasets into clear, actionable growth insights
• Platform & Partner Management
• Work directly with Google, Meta, TikTok, and Apple account teams
• Unlock scale, solve complex issues, and gain access to betas and new opportunities
• Experiment Relentlessly
• Test new channels, geographies, audiences, bidding strategies, creatives, and formats
• Continuously search for the next growth lever

User Acquisition Manager – Mobile