LRN

Product Marketing Manager

LRN

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Develop and tailor product marketing plans that include country/region-specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
  • Communication and Storytelling: Effectively articulating & communicating the value proposition of LRN solutions to both internal stakeholders and external customers.
  • Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement. Produce enablement collateral including: fact sheets, sales slides, videos, discovery questions, talk points and emails.
  • Stay up to date on the external market and competitors: Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
  • Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
  • Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, PR and marketing collateral.
  • Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
  • Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
  • Develop case studies in collaboration with clients to highlight client success stories, showcasing the impact of LRN solutions.
  • Lead the writing and submission of award applications that spotlight LRN’s innovation and leadership in the ethics & compliance and technology space.

Requirements

  • 5-7 years of product marketing experience at a B2B SaaS organization.
  • Bachelor’s degree in marketing, business, communications, or a related field preferred.
  • Proven experience conducting competitive landscape and customer research
  • Strong copywriting skills with the ability to distill complex ideas into clear, compelling messaging.
  • Excellent written and verbal communication skills.
  • Experience working directly with external clients, including co-developing marketing assets, case studies and award submissions.
  • Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo and Parmonic)
  • Demonstrated ability to collaborate cross-functionally across product, sales, customer success, and marketing teams.
  • Enthusiastic team player with a proactive, flexible, and can-do attitude.
  • Relentless curiosity and a knack for understanding people and what drives them.
  • Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously.
  • Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas.
Benefits
  • Flexible PTO plus US public holidays
  • Excellent healthcare plan including eye & dental care
  • Excellent 401K with employer match
  • Life Insurance, Short term and long term disability benefits
  • Health & Wellness reimbursements
  • Health Saving & Flexible spending account
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive analysiscopywritingcustomer researchsales enablementcase studiesproject managementmarket researchvalue propositionmessaging
Soft Skills
communicationstorytellingcollaborationteam playerproactiveflexibilitycuriosityjudgmentprioritizationproblem-solving