LPL Financial

Marketing Manager

LPL Financial

full-time

Posted on:

Location Type: Office

Location: Fort Mill • California • North Carolina • United States

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Salary

💰 $84,550 - $140,917 per year

About the role

  • Report to the Assistant Vice President, Marketing Solutions-Delivery.
  • Manage a team of several marketing professionals.
  • Work closely with several LPL advisors and connect regularly to drive retention and advisor satisfaction.
  • Assist with onboarding new LPL advisors to the digital marketing program.
  • Coach your team to develop and implement a marketing strategy for each advisor that is tailored to their target market(s).
  • Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
  • Work cross-functionally with design and content teams, as well as compliance to ensure content, brand, and messaging are approved.
  • Monitor ROI and KPIs for your team’s advisors, including email CTR, social media engagement, and website traffic.
  • Collaborate with internal partners and leadership to drive improvements and support initiatives within Marketing Solutions.
  • Work with LPL’s current tools to integrate into the overarching plan.
  • Provide feedback and enhancements from the advisors.

Requirements

  • 3-5 years’ experience in marketing and digital marketing.
  • 1-3 years’ experience with coaching, management or leading a team.
  • Solid understanding of ecommerce, PPC, SEO & SEM.
  • Solid knowledge of inbound marketing tools, and web management.
  • Good understanding of digital marketing tools such as Google Analytics, Google Ads, & marketing technology.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
digital marketingecommercePPCSEOSEMinbound marketingweb managementmarketing strategyROI monitoringKPI analysis
Soft Skills
team managementcoachingcollaborationcommunicationleadershipstrategic thinkingproblem-solvingadaptabilityinterpersonal skillscustomer satisfaction