loyos bi

Senior Digital Marketing Manager – CRM Marketing Automation, Website

loyos bi

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €80,000 per year

Job Level

Senior

About the role

  • You are responsible for the operational development of our CRM, including marketing automation (ActiveCampaign), lead nurturing and a clean handover to Sales.
  • You build automations so that cold leads systematically become MQLs and SQLs, including structuring CRM logic.
  • You further develop our website in Webflow: you create landing pages, produce graphic assets and content, and optimize the website's conversions.
  • You implement SEO and GEO measures and continuously improve visibility and performance.
  • You manage our SEA freelancer and ensure SEA campaigns are successful.
  • You enjoy working on the backend: tracking KPIs, integrations, CRM logic, form setups, automation flows — and ensure that everything works together technically cleanly.

Requirements

  • You have at least 5 years of experience in B2B marketing.
  • You have proven experience building and optimizing marketing automations — prior knowledge of ActiveCampaign is a plus but not required.
  • You have at least 1–2 years of experience with Webflow and can independently (further) develop websites and landing pages.
  • You are a marketing techie at heart: you love the backend and clean automation processes and are always interested in the latest tools.
  • You are well versed in technical topics around website & CRM (e.g., tracking, form logic, integrations, data flows, APIs).
  • You have experience or a strong interest in SEO — initial exposure to GEO / AI Search is a plus.
  • You work in a structured, independent way and are eager to contribute to loyos bi's growth and build things.
  • You have excellent German language skills (C2) and strong English skills (C1).
Benefits
  • Flexibility: Remote-first culture! Work where you are most productive — whether 100% from home, in our offices in Hamburg/Augsburg, or anywhere in Germany in a WeWork.
  • Responsibility: You work on central marketing building blocks and thus make an essential contribution to company growth.
  • A team that’s enthusiastic: pragmatism, ownership and personal development are part of our culture.
  • For your professional and personal development you'll get access to Udemy Business and continuous learning opportunities.
  • Additional benefits: competitive salary, state-of-the-art hardware, corporate benefits portal and regular team events that strengthen team cohesion.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmarketing automationSEOGEOWebflowCRM logictrackingform logicintegrationsAPIs
Soft Skills
structured workindependent workcontribution to growthinterest in latest tools