Lead Acquisition Marketing Manager
Lower
full-time
Posted on:
Location Type: Hybrid
Location: Columbus • Ohio • Texas • United States
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Job Level
About the role
- Own Lower’s third-party lead acquisition program end to end
- Identify, evaluate, onboard, and manage lead vendors
- Define and refine lead buying criteria
- Allocate and optimize budgets
- Analyze performance at a granular level
- Partner cross-functionally with Sales, Ops, Credit, and Analytics
- Establish benchmarks and vendor accountability
- Communicate insights to senior leadership
Requirements
- 4–6 years of experience in performance marketing or analytics-heavy roles
- At least one year of experience in lead buying or affiliate marketing
- Strong analytical and financial judgment
- Comfortable managing vendors and budgets
- Excellent communicator
- Thrives in a fast-moving environment, with strong planning and follow-through
- Experience in mortgage, fintech, or regulated industries strongly preferred
Benefits
- Extended benefit offerings including medical/dental/vision
- Parental leave
- Life insurance
- Short- and long-term disability
- Paid holidays and paid time off
- 401K with company match
- Discount on home mortgage refinances or purchase
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketinganalyticslead buyingaffiliate marketingbudget managementvendor managementdata analysisfinancial judgmentbenchmarking
Soft Skills
communicationplanningfollow-throughcross-functional collaborationadaptability