Lower

Marketing

• Manage, coach, and develop the Originator Success Manager (OSM) team
• Define and execute proactive, scalable marketing campaigns
• Build and maintain an evergreen marketing content library
• Create and oversee originator-facing materials
• Ensure all content is compliant, on-brand, and easy for originators to deploy
• Own and manage Content.Lower.com
• Administer and optimize Salesforce.com marketing functionality
• Provide strategic marketing support to key originator segments
• Track adoption, performance, and effectiveness of originator marketing initiatives

Marketing Manager

Content Manager

• Own and scale Lower Mortgage’s recruiting marketing strategy
• Serve as the primary marketing partner for recruiting leaders
• Lead recruiting marketing calls, including preparation, presentations, and follow-ups
• Develop and maintain compelling recruiting narratives, messaging, and positioning
• Manage videographers responsible for capturing recruiting stories, interviews, testimonials, and event content
• Oversee events team with a primary emphasis on recruiting-driven events

Recruitment Marketing, Content Manager

• Own Lower’s third-party lead acquisition program end to end
• Identify, evaluate, onboard, and manage lead vendors
• Define and refine lead buying criteria
• Allocate and optimize budgets
• Analyze performance at a granular level
• Partner cross-functionally with Sales, Ops, Credit, and Analytics
• Establish benchmarks and vendor accountability
• Communicate insights to senior leadership

Lead Acquisition Marketing Manager

• Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty
• Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths
• Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks
• Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions
• Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories
• Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results

Lifecycle Marketing Lead

Engineering Manager

• Manage, mentor, and support a team of data engineers, fostering growth, accountability, and strong engineering practices.
• Plan, prioritize, and groom team work through sprint planning, backlog refinement, and capacity management.
• Conduct regular 1:1s, provide feedback and coaching, and support career development for team members.
• Partner with cross-functional leaders to align engineering priorities with business needs.
• Act as a player-coach by owning and delivering individual contributor work alongside the team.
• Design, build, and maintain scalable data pipelines using tools such as Snowflake, Fivetran, SQL, Python, and custom API integrations.
• Review pull requests, enforce coding standards, and ensure high-quality, maintainable, and well-documented code.
• Troubleshoot and resolve data pipeline issues, performance bottlenecks, and reliability concerns.
• Own and evolve the data engineering architecture with a focus on scalability, reliability, and simplicity.
• Identify and reduce technical debt, improve repository structure, and introduce best practices across the codebase.
• Partner closely with the analyst side of the team to ensure datasets are well-modeled, performant, and analysis-ready.
• Contribute to tooling, process improvements, and documentation that increase team velocity and data quality.
• Work directly with analyst teammates, product, marketing, and business stakeholders to understand data needs and translate them into technical solutions.
• Provide technical guidance and context to non-technical partners.
• Proactively identify opportunities where data engineering can unlock new insights or efficiencies.

Marketing Manager

Recruitment Marketing, Content Manager

Lead Acquisition Marketing Manager

Lifecycle Marketing Lead

Data Engineering Manager