Lower

Lifecycle Marketing Lead

Lower

full-time

Posted on:

Location Type: Hybrid

Location: Columbus • Ohio • Texas • United States

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Job Level

Senior

About the role

  • Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty
  • Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths
  • Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks
  • Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions
  • Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories
  • Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results

Requirements

  • 5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech
  • Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA
  • Strategic thinker who is also hands-on—comfortable setting direction and executing campaigns
  • Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize
  • Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging
  • Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines
  • Experience with personalization, segmentation, and A/B testing at scale
  • Thrives in a fast-moving environment, with strong planning and follow-through
  • Experience in regulated industries (mortgage, financial services, real estate) a plus
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingA/B testingpersonalizationsegmentationdata analysiscampaign executionKPI definitioncustomer retentioncross-sell strategiesonboarding flows
Soft Skills
strategic thinkinganalytical mindsetcreative communicationstorytellingplanningfollow-throughcollaborationproblem-solvingexecutioninnovation