Lovehoney Group

Social Media Manager – TikTok Focus

Lovehoney Group

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Lead the day-to-day management of our organic social channels, with a primary focus on TikTok and secondary focus on Instagram.
  • Plan, create, and publish engaging social content, including short-form video, Reels, carousels, and stories.
  • Independently film, edit, and post reactive and planned content, confidently appearing on camera where appropriate.
  • Write on-brand captions and schedule content informed by performance data and platform best practices.
  • Support product launches, brand campaigns, partnerships, and evergreen storytelling across social channels.
  • Pitch bold, social-first ideas and explore new formats that push creative boundaries.
  • Monitor platform trends, cultural moments, and competitor activity to inform content strategy.
  • Actively engage with the community through comments, DMs, and mentions in a timely and authentic way.
  • Track and analyse channel performance, sharing clear insights and recommendations with stakeholders.

Requirements

  • 3+ years’ experience in a social media role, either agency-side or in-house.
  • Strong understanding of TikTok and Instagram, including content formats, trends, and algorithms.
  • Solid experience using social analytics to inform content and strategy decisions.
  • Ability to work independently with a high level of ownership and accountability.
  • A passion for content marketing and finding creative, unexpected ways to tell brand stories organically.
  • Native or fluent English with excellent written and verbal communication skills.
  • Willingness to travel occasionally, nationally or internationally, as required.
Benefits
  • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
  • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
  • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney.
  • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas.
  • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform.
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media managementcontent creationvideo editingdata analysiscontent strategyperformance trackingcaption writingcommunity engagementtrend monitoringcreative storytelling
Soft skills
independenceownershipaccountabilitycommunicationcreativityadaptabilitycollaborationtimelinessauthenticitypassion for marketing