Brand Director – 12 month FTC
loveholidays
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Define and implement the multi-year brand strategy, positioning loveholidays as the leading challenger brand in the travel sector across all current and future markets.
- Oversee the integration of brand narrative across Social, PR, and Influencer channels, ensuring these functions serve the broader brand goal of building trust and cultural fame.
- Partner closely with Performance Marketing, Product, and Commercial leads to ensure brand investments drive long-term consideration and lower customer acquisition costs.
- Develop the playbook for brand entry and growth in new markets, balancing global consistency with the local nuance required to win in diverse cultural landscapes.
- Act as the ultimate bar-setter for creative output, pushing the internal team and agency partners to deliver work that is playful, devoted, and joyful.
- Lead the strategy for brand reputation and high-level PR, ensuring loveholidays maintains a position of authority and trust in an evolving AI-driven travel landscape.
- Manage the total brand budget, establishing sophisticated measurement frameworks that prove the impact of brand equity on the bottom line.
- Lead and inspire a high-performing team, fostering a culture of creative confidence where big ideas are encouraged and data-informed decision-making is the norm.
Requirements
- Proven track record of leading brand strategy at a senior level for high-growth, consumer-facing brands.
- Experience managing brands across multiple international markets, with a deep understanding of localizing brand sentiment.
- Exceptional stakeholder management capabilities, advocating for brand investment at the Board/Executive level.
- Ability to translate complex business goals into simple, inspiring brand directions that align the entire organization.
- Strong analytical skills and comfortable with data; can navigate the tension between creativity and performance metrics.
- Cultural fluency and the ability to understand how brands stay relevant in a fast-moving social and digital world without losing their core identity.
- A background in disruptor brands that have successfully challenged legacy incumbents is desirable.
- Experience overseeing high-budget integrated campaigns (TV, OOH, Digital) alongside organic community-led growth.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategybudget managementmeasurement frameworksdata analysisintegrated campaignslocalizationstakeholder managementperformance metricscreative directioncommunity-led growth
Soft Skills
leadershipteam inspirationcreative confidencecommunicationadvocacycultural fluencyanalytical thinkingcollaborationstrategic thinkingadaptability