Paid Social & Display Manager
loveholidays
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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About the role
- Reporting to the Director of Performance Marketing, this role will build and own our paid social and display capability from the ground up, leading the planning, execution, and optimisation of a full-funnel strategy.
- The role will establish a scalable, high-impact channel, driving incremental growth across the business through best-in-class creative, intelligent targeting, and data-led optimisation.
- Develop and own the paid social and display strategy, utilising data-driven insights and the latest platform opportunities, to help achieve business objectives and deliver growth targets.
- Launch, manage, and optimise paid social and display campaigns across multiple platforms (e.g. Meta, TikTok, YouTube, Google Display, Criteo) to build performance across awareness, consideration and conversion.
- Own performance optimisation across targeting, bidding and creative opportunities, using platform algorithms effectively (e.g. Advantage+ or Google Smart Bidding), to align with business goals and market priorities.
- Continuously test audiences, creatives, ad formats, and landing pages to improve performance and scalability.
- Partner with the international market teams to tailor activity to different audiences, geographies, and growth opportunities.
- Working closely with our internal attribution team, to improve our measurement capabilities.
- Build and manage strong internal relationships to brief, test, and iterate high-performing creative assets; ensuring ads are on-brand, customer-centric, and tailored to platform best practices.
Requirements
- Strong hands-on experience with Meta Ads Manager and other Social and Display platforms (e.g. TikTok and Google Ads), with the ability to think strategically across these, to help build revenue, growth, and market expansion.
- Experience managing significant budgets, with clear ROI accountability and comfortable balancing efficiency with growth and scale.
- Expert knowledge of bidding strategies, audience targeting, pixel tracking, and platform algorithms.
- Deep appreciation for the role of creative, with the ability to brief and evaluate creative performance using data-led insights.
- Strong data analysis skills and comfortable with analysing large data sets, with the ability to interpret and turn these insights into action.
- A strong understanding of attribution, incrementality and full funnel performance.
- Highly organised, proactive and strategic thinker who is comfortable managing multiple priorities and can clearly communicate performance and strategy to non-specialists.
- Highly autonomous and ambitious, with a strong sense of ownership and a growth mindset, able to make confident decisions, proactively identify opportunities, and continuously raise performance standards in a fast-moving environment.
- Prior experience in the travel sector is preferred, but not essential.
- Experience working across multiple international markets is preferred, but not essential.
Benefits
- Company pension contributions at 5%.
- Individualised training budget for you to learn on the job and level yourself up.
- Discounted holidays for you, your family and friends.
- 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
- Ability to buy and sell annual leave.
- Cycle to work scheme, season ticket loan and eye care vouchers.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social strategydisplay strategycampaign managementperformance optimisationbidding strategiesaudience targetingpixel trackingdata analysisattributionfull funnel performance
Soft skills
strategic thinkingdata interpretationcommunicationorganisationproactivityownershipgrowth mindsetdecision makingrelationship buildingmultitasking