Love, Bonito

Customer Growth Assistant Manager

Love, Bonito

full-time

Posted on:

Location Type: Hybrid

Location: Makati City • Philippines

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About the role

  • Owns omni-channel campaign calendar and one-time broadcasts (newsletters, pushes, WhatsApp blasts, etc).
  • Lead and manage a team to drive customer acquisition, engagement and retention through Email, IAM, Push, WhatsApp, Telegram and SMS.
  • Develop and optimise channel strategy across campaign broadcasts and automated lifecycle flows.
  • Ensure message consistency and sequencing across channels to maximise impact without over-communication.
  • Drive end-to-end execution of global and market-level Email, Push Notifications, Whatsapp, Telegram and SMS campaigns from planning to deployment.
  • Align campaign calendars across markets to ensure local relevance while maintaining global consistency.
  • Work closely with Creative & Content teams to ensure communication is aligned with Love, Bonito tone of voice, customer-centric and performance driven.
  • Manage and optimise third-party marketing automation tools.
  • Identify automation opportunities to reduce manual workload and increase scalability.
  • Collaborate with E-commerce & Tech teams on platform improvements impacting customer growth performance.
  • Partner with Global Customer Growth Manager to optimize loyalty & CRM strategy across lifecycle stages (new user onboarding, first purchase conversion, repeat purchase, churn prevention, reactivation) and automated flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back, loyalty nudges).
  • Support loyalty & CRM communication strategy, including copy, channel sequencing, A/B testing, and deployment.
  • Translate campaign data into actionable insights and clear recommendations.
  • Present performance updates and key learnings to HQ and market stakeholders.
  • Run A/B tests across messaging, segmentation, timing and channel mix.
  • Conduct competitor and industry benchmarking to identify growth opportunities.
  • Work closely with the Data team to refine segmentation logic (RFM, behavioral triggers, high-value segments, churn risk segments).
  • Lead a lean, high-performing omni-channel team with strong execution and continuous improvement.
  • Partner with HQ Marketing, E-commerce, Data, Creative, and Markets to align and amplify campaigns across touchpoints.
  • Drive visibility and alignment on campaign calendars, CRM flows, and key growth initiatives.
  • Serve as the central owner of omni-channel communications, ensuring Newsletter and CRM operate as one cohesive function.

Requirements

  • Strong understanding of full-funnel growth (Acquisition → Activation → Retention → Reactivation).
  • A genuine interest in fashion and general female consumer products.
  • Strong creative writing and copywriting skills, with the ability to craft compelling, customer-centric and conversion-driven messaging across omni-channel touchpoints while staying true to brand voice.
  • Solid foundation in CRM principles (segmentation, lifecycle marketing, automation flows, RFM, cohort thinking).
  • Highly analytical with the ability to translate data into actions.
  • Exposure to loyalty programs and retention strategies (points system, tiering, incentives, engagement mechanics).
  • Strong commercial mindset. Understands revenue, AOV, purchase frequency and customer value.
  • Structured thinker with strong execution discipline.
  • Strong stakeholder management skills across HQ and Markets.
  • Comfortable managing marketing automation tools and third-party platforms.
  • Proactive, hands-on and solution-oriented.
  • Growth mindset with ability to move fast without compromising quality.
  • Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!
Benefits
  • Flexible Work Arrangement
  • Work from anywhere!
  • Flexible and adjustable work hours
  • Staff Wellness
  • Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)
  • Learning and Career Development
  • Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
  • Dedicated leadership training for those of managerial responsibilities
  • Friday pm off for learning
  • #TeamLB perks
  • Generous staff discount off LB products
  • Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementcustomer acquisitioncustomer engagementcustomer retentionemail marketingmarketing automationA/B testingdata analysissegmentationlifecycle marketing
Soft Skills
creative writingcopywritinganalytical thinkingstakeholder managementstructured thinkingexecution disciplineproactive problem-solvingsolution-oriented mindsetcommercial mindsetgrowth mindset