Lovable

Field Marketing Lead

Lovable

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Job Level

Senior

About the role

  • Own the B2B Hackathon field strategy across Enterprise customers, prospects, and partnerships focused on driving adoption of Lovable’s product across in-person and virtual formats.
  • Plan, run, and optimize hackathons including registration, promotion, staffing, content, swag, onsite logistics, and post-event strategy.
  • Work closely with PMM and customer marketing to ensure hackathon experiences and content is catered and built with relevance to the audience.
  • Partner with sales, customer success, and partnership teams to identify key accounts for hackathon eligibility.
  • Develop post-event frameworks, including channels of communication, follow-up messaging for our GTM team, and turning onsite experiences into scalable content motions for demand gen.
  • Build the measurement strategy hackathons tying investment to pipeline, velocity, and influenced ARR.
  • Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences.
  • Operate with urgency, creativity, and experimentation, rapidly testing what works to drive enterprise impact.
  • Promote hackathons success across social channels and alongside customer marketing, develop content to push awareness in the market with demand gen partners.

Requirements

  • 6+ years B2B field marketing experience with direct ownership of events programs (startups or high-growth SaaS strongly preferred)
  • Strong understanding of customer events/engagement and the direct correlation to social proof and adoption from this specific field motion
  • Proven track record planning content-driven events that directly influenced pipeline outcomes.
  • Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination.
  • Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture.
  • Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend.
  • A passion for Lovable and it’s myriad of use cases across the customer, prospect, and partner audiences
  • Deep partnership experience with sales teams, a true GTM enablement mindset
  • Creative, resourceful thinker with strong instincts for content programming and experience design
  • You’re not afraid of working outside the 9-5, you find joy in working in a fast-pace environment that doesn't sleep.
  • Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation
Benefits
  • Willingness to travel 25-50% percent for field activations
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B field marketingevent planningcontent-driven eventsfunnel measurementROI modelingcontract negotiationvendor managementevent promotioncustomer engagementpipeline outcomes
Soft Skills
creativityresourcefulnessstrong instinctsadaptabilityurgencyexperimentationcommunicationcollaborationproblem-solvingcustomer-centric mindset