Lovable

B2B Lifecycle Marketing Manager – Contract

Lovable

contract

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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About the role

  • Own and execute B2B lifecycle marketing across activation, engagement, retention, and expansion
  • Build and optimize demand-gen nurture programs for net-new B2B prospects
  • Design and run customer lifecycle programs for upsell, expansion, and re-engagement
  • Design and run partner lifecycle programs spanning onboarding, enablement, and long-term partner engagement
  • Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
  • Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide: Who to message, When to message, Where to message (email, push, emerging CRM channels), What content to send based on behavior and context
  • Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
  • Build experimentation frameworks that measure true incremental impact and avoid over-attribution
  • Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable

Requirements

  • 5+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
  • Deep, hands-on expertise with HubSpot
  • Proven experience with email deliverability, list hygiene, and sender reputation
  • Strong analytical instincts and comfort using data to drive prioritization and decision-making
  • Experience building adaptive, evolving lifecycle systems, not just static journeys
  • Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
  • Comfort operating in ambiguity and designing systems that improve over time
  • Proven experience using vibe coding (AI-assisted building) to increase your effectiveness
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B lifecycle marketingdemand generationcustomer lifecycle programspartner lifecycle programsAI and automationcontent generationpersonalizationsegmentationemail deliverabilityvibe coding
Soft Skills
analytical instinctsdecision-makingoperating in ambiguity