Lotlinx, Inc.

Chief Marketing Officer

• Own the demand generation strategy aligned to revenue targets and company growth goals
• Build integrated, multi-channel programs across digital, paid media, events, partnerships, and lifecycle marketing
• Develop segmentation, targeting, and messaging strategies that improve conversion and pipeline velocity
• Drive qualified pipeline growth and marketing-attributed revenue
• Partner with Sales leadership to optimize lead management, scoring, routing, and follow-up processes
• Continuously test, measure, and optimize performance across the funnel
• Lead campaign development from concept through launch, measurement, and iteration
• Manage paid acquisition, nurture programs, and conversion optimization efforts
• Use data, attribution, and experimentation to improve ROI and CAC efficiency
• Build and mentor a high-performing demand generation team
• Collaborate with Product Marketing, Content, RevOps, and Sales to ensure consistent messaging and funnel alignment
• Manage agency and vendor relationships as needed

Lotlinx, Inc.

Senior Manager – Demand Generation

Senior Manager – Marketing, Demand Generation

Senior Manager – Director of Marketing, Demand Generation