Lorikeet

Recruitment

• Build targeted candidate lists for active roles across engineering, GTM, and operations
• Research and identify passive candidates using LinkedIn Recruiter, Juicebox, and AI-powered sourcing tools
• Draft and send personalized outreach sequences
• Track sourcing activity and pipeline coverage in Ashby
• Share weekly updates with clear metrics
• Flag patterns you're seeing

Talent Sourcer

Marketing

• Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline
• Produce creative for paid marketing: 15-second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit
• Build and maintain the brand book while ensuring it translates into high-performing ad creative
• Run A/B tests on creative, analyse results, and iterate based on performance data
• Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one-pagers
• Build scalable content systems: structure, tag, repurpose, and distribute content efficiently
• Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality
• Own the creative asset library and ensure sales, paid media, and socials always have what they need
• Manage agency and contractor relationships for social media, video production, motion design, and copywriting
• Own social media strategy and execution through external partners, ensuring consistent presence and engagement
• Coordinate across multiple external partners while maintaining brand consistency and quality standards
• Know when to build in-house vs. outsource, and manage the mix effectively
• Approach creative with a growth mindset: hypothesise, test, measure, iterate
• Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions
• Run creative experiments alongside paid media: new formats, hooks, and messaging angles
• Contribute to marketing's overall experimentation velocity

Creative Marketing Manager

Full-stack Engineer

• Build AI-powered marketing infrastructure
• Design and operate AI agents that run marketing workflows autonomously — including lead enrichment, campaign personalisation, content production, and signal monitoring
• Build experimentation infrastructure that tests messaging, channels, and sequences faster than traditional marketing teams thought possible
• Create self-improving systems with evals, feedback loops, and guardrails that get better without constant supervision
• Build and optimise outbound engines using Clay, Apollo, RB2B, Unify, Instantly, and similar tools
• Surface buying signals (hiring, funding, competitor moves, contract renewals) and route them to sales with full context
• Design enrichment workflows that prioritise accounts automatically and identify warm intro paths
• Own lifecycle marketing: nurture sequences, re-engagement campaigns, and credit consumption alerts that drive expansion
• Run 1:many ABM campaigns targeting industry marketing account lists
• Build and iterate on paid campaigns (LinkedIn, Google, Reddit) with rapid A/B testing
• Own experimentation velocity: run 4–6 marketing experiments per month with clear hypotheses, metrics, and iteration cycles
• Document what works and systematise successful experiments into repeatable playbooks
• Track pipeline influence, reply rates, meetings booked, and cost per meeting across all channels

Talent Sourcer

Creative Marketing Manager

GTM Engineer