Director, Performance Marketing
Loopio
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$130,000 - CA$180,000 per year
Job Level
About the role
- Develop and own the demand-generation strategy and goals
- Lead execution of integrated campaigns to attract and convert prospects
- Partner with Sales Leadership and Revenue Operations for market alignment
- Oversee marketing automation, CRM integration, and performance analytics
- Manage budget and resource allocation for demand generation
- Lead and mentor a high-performance demand generation team
- Directly own performance marketing and lifecycle marketing efforts
- Stay current on industry trends and emerging technologies
Requirements
- 10+ years in demand generation/acquisition marketing
- 5+ years in a B2B leadership role responsible for pipeline and revenue
- Proven track record of scaling demand-generation programs
- Expertise in digital channels (paid media, SEO, email)
- Marketing automation (HubSpot) experience
- CRM platforms knowledge (Salesforce/HubSpot CRM)
- Deep analytical skills in metrics and funnels
- Strong knowledge of ABM, lead scoring, and buyer-journey optimization
- Excellent cross-functional leadership and stakeholder management
Benefits
- Health and wellness benefits starting on day 1
- Ongoing feedback and regular 1-on-1s with your manager
- Professional mastery allowance for learning support
- Work-from-home setup including a MacBook laptop
- Monthly phone and internet subsidy
- Flexible co-working locations in Ontario and British Columbia
- Supportive culture with opportunities for connections in a remote-first environment
- Participation in townhalls, AMAs, and quarterly celebrations
- Four active Employee Resource Groups year-round
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationacquisition marketingdigital channelspaid mediaSEOemail marketingmarketing automationABMlead scoringbuyer-journey optimization
Soft Skills
leadershipmentoringcross-functional leadershipstakeholder managementanalytical skills