Loopio

Senior Customer Marketing Manager

Loopio

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$110,300 - CA$147,000 per year

Job Level

Senior

About the role

  • Own and execute the end-to-end customer marketing strategy across onboarding, adoption, retention, expansion, and advocacy to drive customer value and revenue impact
  • Design onboarding and post-onboarding lifecycle and nurture programs to accelerate time-to-value, including behaviour-based campaigns informed by usage data and customer health signals
  • Drive feature adoption and ongoing product engagement in close partnership with Product and Product Marketing, supporting launches and roadmap priorities
  • Lead customer communications and launch motions, ensuring clear, timely, and value-driven messaging across product updates, initiatives, and programs
  • Partner with Customer Success and Sales to support renewals, upsell, and cross-sell motions, including targeted campaign plays for at-risk, stable, and growth accounts
  • Develop customer proof, ROI storytelling, and expansion-facing enablement assets that support renewal and growth conversations
  • Build and scale a comprehensive customer advocacy program, including case studies and customer stories, online reviews (e.g. G2, TrustRadius), customer references, and customer speakers for events and webinars
  • Identify, cultivate, and activate customer champions across segments and industries in partnership with Customer Success and Brand
  • Serve as the connective tissue between Marketing, Customer Success, Sales, Product, Brand, and RevOps, aligning on customer data, segmentation, health scoring, and success milestones
  • Define, track, and optimize customer marketing KPIs and dashboards, measuring impact across retention, churn, net revenue retention (NRR), product adoption, expansion influence, and advocacy participation

Requirements

  • 5+ years of experience in customer marketing, lifecycle, retention, CRM, or demand generation roles
  • Strong experience in B2B, driving measurable adoption, retention, and expansion revenue
  • Strategic, customer-obsessed thinker with strong execution muscle, entrepreneurial mindset, and a passion for innovation and elevating the digital customer experience
  • Deep expertise in designing and scaling multi-channel customer lifecycle programs, including triggered, promotional, and transactional campaigns
  • Advanced understanding of customer lifecycle strategy, segmentation, messaging, and personalization at scale
  • Highly analytical and data-driven, with experience leveraging marketing automation, CRM, analytics tools, and statistically sound A/B testing to inform strategy and execution
  • Strong knowledge of email marketing best practices, including performance-focused copywriting, HTML, and design optimization
  • Proven ability to partner effectively with Customer Success, Sales, Product, Brand, RevOps, and user research teams, confidently influencing without direct authority
Benefits
  • health and wellness benefits
  • professional mastery allowance
  • MacBook laptop for remote work
  • monthly phone and internet subsidy
  • work-from-home budget
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle programsretentionCRMdemand generationmulti-channel campaignssegmentationpersonalizationA/B testingemail marketing
Soft Skills
strategic thinkingcustomer-obsessedexecutionentrepreneurial mindsetinnovationanalyticaldata-driveninfluencingcollaborationcommunication