Logitech

Marketing Manager, Healthcare Industry

Logitech

full-time

Posted on:

Location Type: Hybrid

Location: San Jose • California • Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $130,000 - $236,000 per year

About the role

  • Create marketing strategies and campaigns to deepen customer penetration within health care customers and achieve marketing and business objectives
  • Provide deep insights into the target IT decision maker buyer and influencer audiences for health care providers and systems
  • Stay abreast of the latest health care technology procurement regulations and trends to inform marketing, communication, and product portfolio development
  • Create foundational materials including messaging, personas, competitive positioning and customer journeys
  • Craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials
  • Develop impactful programs for critical partners in collaboration with colleagues in Channel Marketing and Sales
  • Identify and engage with key industry and alliances partners and influencer communities
  • Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts

Requirements

  • Exceptional relevant B2B vertical marketing experience in the technology sector
  • Deep understanding of and experience marketing to the IT decision maker buyer audience for health care providers and systems
  • Channel marketing experience
  • Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners
  • Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
  • Communication: excellent writing, editing, presentation and public speaking skills
  • Strong analytical skills
  • Track record of delivering exceptional business results
  • Willingness to travel up to 15%
  • Bachelor’s degree preferred or equivalent industry experience
Benefits
  • Comprehensive and competitive benefits packages
  • Flexible working arrangements
  • Wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingchannel marketingmarketing strategycampaign developmentcontent creationdata analysiscompetitive positioningcustomer journey mappingdigital advertisingsales enablement
Soft Skills
collaborationinfluencecommunicationwritingeditingpresentationpublic speakinganalytical thinkingteamworkproblem-solving