Locus

Director of Product Marketing

Locus

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and execute comprehensive GTM strategies for new product launches, feature updates, and major releases
  • Define the ideal customer profile (ICP), buyer personas, and use cases for the Locus platform
  • Conduct deep-dive competitive analysis against key industry players
  • Own the pricing and packaging strategy in collaboration with Product and Finance teams
  • Drive the creation of core marketing materials, including product pages, presentations, solution guides
  • Serve as the internal and external spokesperson for the Locus product portfolio
  • Partner with the Sales team to develop effective sales tools and enablement materials
  • Lead efforts to gather qualitative and quantitative market and customer insights

Requirements

  • 5+ years of progressive experience in Product Marketing
  • 3+ years in a senior/leadership role within the B2B SaaS industry
  • Proven track record of successfully launching and scaling complex, enterprise-level technology products
  • Demonstrable expertise in developing compelling narratives, high-impact positioning, and creative GTM strategies
  • Deep understanding of the logistics, supply chain, or transportation technology (SaaS) space is a must.
  • Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA is a plus.
Benefits
  • Competitive compensation
  • Comprehensive benefits
  • Collaborative environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategiescompetitive analysispricing strategypackaging strategymarketing materialssales toolsmarket insightscustomer insightsproduct launchesfeature updates
Soft Skills
leadershipcommunicationcollaborationnarrative developmentpositioningcreativityanalytical thinkingstrategic thinkingpresentation skillscustomer engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in EngineeringMBA