Location3

Director of Media Strategy

Location3

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Lead audience and journey strategy initiatives including audience frameworks and journey mapping
  • Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
  • Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
  • Establish standards for testing, optimization, performance management, and media quality across channels
  • Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes

Requirements

  • Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
  • Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
  • Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
  • Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
  • Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
  • Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
  • Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
  • Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
  • Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution.
Benefits
  • medical
  • dental
  • vision
  • matching 401k
  • wellbeing stipends
  • remote work support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediaaudience strategyintegrated marketingcross-channel media planningmedia strategiesmeasurement and analyticsGA4 interpretationKPI definitionattribution conceptsaudience strategies
Soft Skills
strategic fluencystrong communicationstorytelling skillsability to translate complex datalocal relevanceperformance managementoptimizationtesting agendasexecutive-ready recommendationsunderstanding of creative strategy