LocalStack

Marketing Operations

• Own and scale Marketing Ops to design and optimize a GTM engine that fuels product adoption and sales growth
• Implement and maintain scoring models and routing rules to automate qualification and ensure sales can act on intent
• Design and launch HubSpot workflows leveraging lead and account data for automated nurture and standalone campaigns
• Build, maintain, and iterate workflows for lead tracking, nurturing, scoring, segmentation, and lifecycle triggers (free → PQL → AE → CSM)
• Improve data quality and completeness to enable targeted marketing and increase visibility into performance and market demographics
• Evaluate, onboard, integrate, and manage marketing tools to improve marketing and sales outcomes
• Ensure sales, marketing, and GTM teams are trained to leverage marketing tools and data
• Improve and maintain GTM tech stack (HubSpot, Buffer, Amplemarket, LinkedIn Sales Navigator, etc.)
• Maintain accurate ARR, attribution, pipeline, and territory models in partnership with Finance and GTM leadership
• Provide prioritization, direction, and skill development for existing sales ops team member and support future team growth
• Serve as the operational link between RevOps and Sales, Marketing, Product, CS, and Finance leadership to identify needs and solve bottlenecks

Marketing Operations and Automation Lead