Localize

Growth Marketing

• Execute multi-channel campaigns across digital, paid, and lifecycle channels.
• Support day-to-day paid media campaigns (Google Ads, LinkedIn, etc.), optimizing for conversions and ROI.
• Manage the company’s social media program.
• Collaborate with internal stakeholders (Design, Product, Sales, etc.) to develop and launch creative assets, landing pages, and email workflows.
• Track and analyze performance metrics (CTR, CPC, CAC, MQLs, SQLs, etc.) and pipeline influence.
• Continuously test and optimize messaging, audience segments, and creative assets to improve outcomes.
• Execute targeted outbound and ABM campaigns in collaboration with Sales and the Director of Marketing.
• Build and manage personalized multi-touch sequences (email, LinkedIn, ads) to engage key accounts and decision-makers.
• Maintain and refine target account lists, leveraging intent data and firmographics to improve precision.
• Collaborate closely with Sales leadership and AEs to coordinate outreach, lead follow-up, and feedback loops.
• Report on ABM metrics such as account engagement, opportunity creation, and pipeline contribution.
• Manage and grow the company’s social media presence across LinkedIn, X (Twitter), and other relevant platforms.
• Develop and schedule posts that amplify our brand with target audiences.
• Collaborate with design on creative assets.
• Monitor social performance metrics (engagement, reach, follower growth, click-through rates, etc) and optimize based on insights.
• Maintain a proactive posting cadence that reinforces brand visibility and supports lead generation.
• Coordinate paid social experiments or campaigns, when appropriate, with the Growth Marketer counterpart.
• Maintain and update website content to ensure alignment with brand messaging and campaign initiatives.
• Develop and publish blogs landing pages, case studies, and other web assets.
• Use CMS tools (e.g., Webflow, or similar) to manage pages and optimize for SEO and conversion.
• Track web performance and recommend improvements to user flow, messaging, and UX.
• Ensure website content supports lead generation, product positioning, and key business priorities.

Growth Marketing Specialist

Customer Success Manager

• Own a portfolio of strategic accounts, building trusted relationships with both executive stakeholders and day-to-day users.
• Act as a strategic advisor by aligning customer goals with product capabilities to drive measurable business outcomes.
• Conduct regular check-ins, QBRs, and strategic planning sessions to reinforce value and maintain alignment with evolving customer needs.
• Monitor account health metrics (e.g., engagement, usage, NPS) and take proactive, data-driven actions to reduce risk and improve satisfaction.
• Own renewal and expansion targets within your book of business.
• Carries a quarterly retention and expansion goals aligned to departmental targets.
• Own the full customer lifecycle post-sale, including adoption, retention, renewal, and expansion.
• Identify and execute upsell, cross-sell, and expansion opportunities through strategic account planning and needs discovery.
• Build strategic relationships to enable cross selling within an organization.
• Develop a deep understanding of client accounts to identify growth opportunities and drive expansion through strategic, consultative account planning.
• Drive renewals by demonstrating value, identifying upsell opportunities, and minimizing churn risks.
• Proactively manage customer relationships to ensure satisfaction, minimize churn, and drive long-term retention through consistent engagement and value delivery.
• Contribute to evolving the Customer Success playbook by sharing best practices, process improvements, and strategic insights.
• Serve as the voice of the customer by collecting insights and feedback to inform Product, Marketing, and Support roadmaps.
• Support the creation of customer success stories, case studies, and user groups to showcase impact and foster community.
• Collaborate cross-functionally to improve the end-to-end customer experience and surface opportunities for platform enhancements.
• Lead onboarding for new customers, ensuring successful implementation, early engagement, and a smooth handoff from Sales.
• Collaborate with Support and Product teams to resolve issues early and ensure customers realize initial value quickly.
• Conduct training sessions, webinars, and enablement initiatives to promote self-sufficiency and drive product stickiness.

Account Executive

• Own the full sales cycle from lead qualification and discovery to demo, negotiation, and close
• Manage both inbound interest and build pipeline through targeted outbound prospecting
• Navigate multi-stakeholder enterprise deals in the $40K–$100K+ ARR range
• Lead deep discovery calls that uncover pain, clarify goals, and align use cases with our platform’s strengths
• Work in collaboration with our Solution Engineer to deliver custom demos
• Capture and document insights in CRM: call notes, next steps, stakeholder maps

Growth Marketing Specialist

Customer Success Manager

Account Executive – B2B SaaS