Marketing Operations Manager
Lobster
full-time
Posted on:
Location Type: Hybrid
Location: Tutzing • Germany
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Tech Stack
About the role
- Design a modern revenue operating system that turns marketing strategy into predictable pipeline and revenue
- Architect the entire commercial infrastructure and lifecycle journey from Lead to Expansion
- Orchestrate and evolve the tech stack: integrating tools like Clay, Gong, and Google Tag Manager
- Build multi-touch attribution models and executive dashboards for clear insights into marketing-sourced pipeline, CAC, and velocity
- Transform campaigns into repeatable systems by operationalizing UTM governance, optimizing lead scoring, and building nurture frameworks
- Implement AI-driven enrichment, automated personalization layers, and conversation intelligence
- Define and enforce global data standards and GDPR compliance
Requirements
- Several years of hands-on experience in Marketing Operations or GTM Systems, ideally within a fast-paced B2B SaaS environment
- Deep HubSpot expertise and capable of architecting complex workflows, scoring models, and API integrations from the ground up
- Proven track record of designing and implementing multi-touch attribution models
- Experience in integrating AI and data enrichment tools like Clay into GTM workflows
- Fluent in the modern GTM stack, including platforms such as Gong, ABM tools, and intent data providers
- Strong analytical skills, preferably including SQL or advanced reporting
- Demonstrate a high-ownership mindset and a systems-thinking approach
- It's a plus if: you have experience building marketing infrastructure within an international B2B SaaS context, exposure to SLG, ABM, or hybrid GTM models, and a background in revenue or sales operations
Benefits
- Modern offices in Germany and the Netherlands
- A personal Learning & Development budget
- Up to 20 days of remote work per year from any EU country
- Company Pension plan
- 30 vacation days a year
- Location-specific benefits packages (your recruiter will be happy to provide more details during your first chat)
- Company-sponsored business travel
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Marketing OperationsGTM SystemsHubSpotmulti-touch attribution modelsAPI integrationsSQLdata enrichmentlead scoringUTM governanceconversation intelligence
Soft Skills
analytical skillshigh-ownership mindsetsystems-thinking approach