LoanPro

ABM Campaign Manager

LoanPro

full-time

Posted on:

Location Type: Hybrid

Location: Farmington • Utah • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

JuniorMid-Level

About the role

  • Responsible for strategizing, executing, and optimizing multi-channel marketing campaigns that target specific high-value accounts.
  • Oversee 1:1, 1:Few, and 1:Many campaigns across digital, direct mail, and event channels.
  • Plan and assist in executing integrated ABM campaigns across multiple channels (email, LinkedIn/social, direct mail, digital advertising, and webinars).
  • Collaborate weekly with Account Executives (AEs) and Account Development Reps (ADRs) to define target account lists, align on campaign themes, and coordinate follow-up plays.
  • Create highly tailored messaging and content strategies for specific verticals or individual strategic accounts to increase relevance and conversion.
  • Leverage data and CRM insights to identify in-market accounts and prioritize marketing spend.
  • Analyze campaign performance against KPIs (account engagement, pipeline generation, meeting conversion) and report results to the Director of Integrated Marketing.
  • Partner with Product Marketing and Content teams to repurpose and customize assets (case studies, white papers) for specific account segments.
  • Manage the budget for specific ABM initiatives, ensuring efficient allocation of resources across account specific spending strategies.
  • Maintain and optimize the ABM tech stack to ensure data hygiene and effective workflow automation.
  • Stay current on ABM trends, lending industry news, and competitor activities to refine strategies.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
  • 2-4 years of experience in B2B marketing, with a specific focus on Account-Based Marketing (ABM), Demand Generation, or Field Marketing.
  • Strong hands-on experience with CRM (Hubspot, Salesforce) and Marketing Automation platforms (HubSpot, Marketo).
  • Familiarity with ABM platforms (6sense, Demandbase, Terminus) and Direct Mail platforms (Sendoso, Reachdesk) is highly preferred.
  • Ability to analyze data, identify trends, and report on campaign ROI.
  • Exceptional copywriting skills for email and ad copy; ability to communicate effectively with internal senior leadership and sales teams.
  • Detail-oriented with the ability to manage multiple complex campaigns simultaneously under deadline pressure.
  • Basic understanding of Adobe Creative Suite (InDesign, Photoshop) to make minor edits to assets is a plus, but not a primary requirement.
  • Thrives in a collaborative environment with a "Sales First" mentality.
  • Willingness to learn the intricacies of the lending industry to become a subject matter expert.
  • Proficiency in G Suite and Microsoft Office applications.
Benefits
  • 80% Medical/Dental
  • PTO and Holiday Schedule
  • HSA and 401K Match
  • Wellness Rewards and EAP

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Account-Based Marketing (ABM)Demand GenerationField MarketingCampaign Performance AnalysisCopywritingData AnalysisBudget ManagementWorkflow AutomationEmail MarketingDigital Advertising
Soft skills
Detail-orientedEffective CommunicationCollaborationTime ManagementAdaptabilityStrategic ThinkingProblem SolvingCreativityLeadershipSales Orientation