LoanPro

Director of Partnership Marketing

LoanPro

full-time

Posted on:

Location Type: Remote

Location: Remote • Utah • 🇺🇸 United States

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Job Level

Lead

About the role

  • Responsible for driving growth through existing customer base and partner ecosystem
  • Lead the strategy for customer engagement, retention, and advocacy
  • Design and execute joint go-to-market (GTM) campaigns with strategic partners to generate leads
  • Create robust partner enablement assets
  • Serve as the marketing counterpart to Partnerships/Alliances team
  • Lead strategy for partner-focused events and sponsorships
  • Develop end-to-end customer lifecycle marketing strategies
  • Build and scale a world-class customer advocacy program
  • Oversee 'Voice of the Customer' in marketing.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • 5-7+ years of marketing experience, with at least 3+ years specifically in B2B SaaS Partner Marketing or Customer Marketing (ideally exposure to both)
  • Proven experience managing budgets, strategies, and cross-functional initiatives at a senior level
  • Demonstrated success in building co-marketing relationships with major technology platforms or service partners
  • Deep understanding of B2B customer journeys, retention metrics (churn, NRR), and advocacy programs
  • Advanced knowledge of CRM (Hubspot), Marketing Automation (HubSpot), and PRM (Partner Relationship Management) tools
  • Exceptional narrative-building skills; ability to translate technical integrations into compelling joint value propositions
  • Ability to analyze data and performance metrics to inform decision-making and optimize campaigns.
Benefits
  • 80% Medical/Dental
  • PTO and Holiday Schedule
  • HSA and 401K Match
  • Wellness Rewards and EAP

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B SaaS Partner MarketingCustomer MarketingCustomer lifecycle marketing strategiesCo-marketing relationshipsRetention metricsData analysisPerformance metricsBudget managementCross-functional initiativesNarrative-building
Soft skills
LeadershipStrategic thinkingCommunicationCollaborationAnalytical skills