Marketing Strategy, Performance Manager
Lloyds Banking Group
full-time
Posted on:
Location Type: Hybrid
Location: Chester • United Kingdom
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Salary
💰 £59,850 - £66,500 per year
About the role
- Lead the development and optimisation of innovative marketing strategies.
- Drive growth for Credit Cards, Personal Loans, Embedded Finance and consumer lending business.
- Develop the Customer Lifecycle Management (CLM) marketing strategy for unsecured lending.
- Champion the development of performance insight across the full plan.
Requirements
- Strong experience in leading cross-functional teams to deliver marketing initiatives at pace, using data and technology to test, learn, and scale new approaches.
- Proven ability in crafting and delivering full-funnel marketing plans and multi-channel (paid, owned, earned) campaigns.
- Ability to set, manage, and optimise large-scale marketing budgets (£m).
- Skilled at building relationships and influencing senior collaborators in complex organisations to secure agreement and lead change.
- Previous experience and knowledge of working in unsecured (consumer) lending within a marketing team (desirable).
Benefits
- A generous pension contribution of up to 15%
- An annual bonus award, subject to Group performance
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesCustomer Lifecycle Managementperformance insightfull-funnel marketing plansmulti-channel campaignsmarketing budgetsdata analysisconsumer lending
Soft Skills
leadershiprelationship buildinginfluencingcollaborationchange management