Senior Manager, Full Funnel Marketing – Acquisition, Onboarding
Lloyds Banking Group
full-time
Posted on:
Location Type: Hybrid
Location: Bristol • United Kingdom
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Salary
💰 £78,098 - £91,880 per year
Job Level
About the role
- Lead the execution of the CLM plan by defining hypotheses, assembling agile pods, and owning the outcomes
- Innovate and drive the delivery of growth initiatives across the full marketing stack
- Stay abreast of marketing trends and continuously experiment with new routes to market
- Manage the transition of successful campaign work to various teams for automation and delivery
- Inspire and nurture the team, fostering a culture of excellence
- Advocate for agile ways of working and improve marketing agility through servant leadership
Requirements
- Proven experience in designing and delivering successful acquisition marketing plans
- Developing cross-channel marketing activations powered by insights and analytical rigor
- Evidence of driving high quality acquisition in competitive markets
- Strong marketplace knowledge and a strong network to make key marketing decisions
- Experience of managing and optimising large scale £m marketing budgets for brands
- Deep knowledge of traditional and emerging media channels
- Experience in traditional and digital marketing strategies
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
acquisition marketingcross-channel marketingmarketing automationcampaign managementbudget managementdigital marketing strategiestraditional marketing strategiesdata analysismarketing insightsmedia channel optimization
Soft Skills
leadershipteam inspirationservant leadershipagile methodologiescommunicationcollaborationcreativitystrategic thinkingproblem-solvingadaptability