Living Proof, Inc.

Influencer Coordinator, Paid & UGC

Living Proof, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $50,000 - $60,000 per year

Job Level

Junior

About the role

  • Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives.
  • Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships.
  • Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights.
  • Maintain an updated influencer database including performance notes, rates, and communication logs.
  • Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment.
  • Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms.
  • Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices.
  • Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness.
  • Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities.
  • Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis.
  • Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities.
  • Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints.
  • Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency.
  • Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate.
  • Use performance insights to refine future content briefs, messaging angles, and creator selections.
  • Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI.
  • Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics.
  • Summarize learnings for key stakeholders and support quarterly creator strategy updates.
  • Support relationship-building efforts with macro, micro, and nano creators.
  • Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz.
  • Maintain strong, authentic creator relationships that support long-term brand affinity.
  • Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead.

Requirements

  • 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing.
  • Beauty or lifestyle experience preferred.
  • Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics.
  • Experience working with creators is a plus.
  • Excellent communication, project management, and relationship-building skills.
  • Bachelor’s degree.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingsocial mediadigital marketingcontent performance analysisKPI trackingcompetitive analysiscampaign managementUGC content reviewbrief developmentrelationship management
Soft Skills
communicationproject managementrelationship-buildingcollaborationcreativityanalytical thinkingadaptabilitystrategic thinkingattention to detailproblem-solving
Certifications
Bachelor's degree