LiveKit

Senior Field Marketing Manager

LiveKit

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $130,000 - $180,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Partner with PMM and DevRel to distribute and merchandise content across the right channels, including creator, influencer, champion, and partner networks.
  • Run top-of-funnel campaigns to increase awareness of LiveKit and drive high-quality signups to our cloud platform.
  • Design and execute lifecycle marketing campaigns that nurture users from signup to activation, conversion, and retention.
  • Own and manage community programs in partnership with DevRel.
  • Manage LiveKit’s corporate social media presence, ensuring consistent brand voice and engagement.
  • Partner with RevOps to analyze inbound signups, refine lead qualification, and improve our lead scoring model.
  • Track and report on campaign performance, including reach, conversion, and funnel impact.
  • Support developer events in the Bay Area, including community meetups and partner activations.
  • Manage and optimize the growth marketing budget, allocating resources to the highest-ROI activities.

Requirements

  • 4–7 years of experience in Growth Marketing, Demand Generation, or Lifecycle Marketing at a SaaS, API, or developer-focused company.
  • Strong experience in campaign management across multiple channels, including email, paid social, organic social, and partnerships.
  • Comfortable with marketing automation platforms (e.g., HubSpot, Marketo) and community management tools.
  • Track record of designing lifecycle journeys that improve activation, conversion, and retention.
  • Data-driven mindset—skilled at analyzing funnels, attribution, and campaign performance.
  • Experience running community-driven programs, including referral initiatives and ambassador or creator partnerships.
  • Hands-on experience with social media strategy and execution a plus.
  • Creative and scrappy—able to test ideas quickly and scale what works.
  • Excellent cross-functional collaborator who enjoys working with Product Marketing, Developer Relations, and RevOps.
  • Based in the San Francisco Bay Area with the ability to support local events.
Benefits
  • Competitive salary and equity package
  • Health, dental, and vision benefits
  • Flexible vacation policy

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Growth MarketingDemand GenerationLifecycle MarketingCampaign ManagementData AnalysisFunnel AnalysisAttributionSocial Media StrategyCommunity ManagementReferral Initiatives
Soft skills
Cross-functional CollaborationCreativityScrappinessCommunicationEngagement
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