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Product Websites Manager

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full-time

Posted on:

Location Type: Hybrid

Location: Wrocław • Poland

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Tech Stack

TableauWordPress

About the role

  • Own the product website portfolio across 4+ domains: strategy, roadmap, performance, and where we're headed next.
  • Lead the Product Websites team: content creators, a web designer, an SEO manager, and web engineers.
  • Define priorities that ladder up to business outcomes, not just traffic, but engagement. conversion and activation.
  • Drive major initiatives, including the upcoming text.com rebrand and a GTM strategy refresh.
  • Ship end-to-end: from initial concept through launch to measurable impact.
  • Optimize the full user journey: page structure, messaging, UX flows, conversion paths, and treat websites as a core acquisition and activation channel.
  • Balance the portfolio: keep existing properties healthy while supporting the shift toward Text as our primary product.
  • Partner with other GTM teams and Product teams to align on shared goals and ship cross-functional work.
  • Build scalable processes for research, content production, SEO, and development that work at our pace and scale.
  • Own analytics and reporting: turn data into decisions.

Requirements

  • Strong background in SEO and organic growth for SaaS products.
  • Experience managing high-traffic websites with the complexity of multiple acquisition channels.
  • Solid understanding of UX, conversion optimization, and activation flows.
  • Hands-on experience with analytics and marketing tools: GA4, Google Search Console, Tableau, Looker Studio, HubSpot, Microsoft Clarity, Ahrefs, or similar.
  • Familiarity with CMS platforms like Statamic, WordPress, design tools like Figma, and project management tools like Jira.
  • Experience with content automation: building programmatic pages, automating workflows, and scaling content production.
  • Comfortable using LLMs and AI tools to improve workflows and productivity.
  • Strong sense for messaging, storytelling, and working with brand guidelines and visual design.
  • Know how to define and track metrics that matter, not just vanity numbers.
  • Experience working with engineers, designers, and content teams to ship collaboratively.
Benefits
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Hard Skills & Tools
SEOconversion optimizationUXanalyticscontent automationprogrammatic pagesdata analysismarketing toolswebsite managementacquisition channels
Soft Skills
leadershipstrategic thinkingcollaborationstorytellingcommunicationprioritizationproblem-solvingcreativityadaptabilityprocess building