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Customer Acquisition Manager

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full-time

Posted on:

Location Type: Hybrid

Location: Wrocław • Poland

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About the role

  • Drive delivery: Ensure acquisition initiatives ship on time and meet the required quality standards.
  • Track progress, surface risks early, unblock issues, and escalate when needed.
  • Turn strategy into execution: not decks or wishlists.
  • Reduce noise and protect the team’s focus.
  • Lead and develop your team: Set clear goals and expectations for senior specialists.
  • Run regular 1:1s focused on clarity, feedback, and growth.
  • Coach people, give direct and actionable feedback, and support development.
  • Build trust through consistency, good judgment, and follow-through.
  • Translate direction into execution: Turn Demand Generation and GTM strategy into practical team plans.
  • Prioritize work, sequence initiatives, and define success criteria.
  • Balance speed with focus: fewer initiatives, better executed.
  • Own team operations: Handle dependencies, coordination, and internal processes.
  • Keep the acquisition machine running smoothly day to day.
  • Continuously improve how the team works together.
  • Partner across the organization: Work with Activation to ensure traffic arrives with context and intent.
  • Support Sales with better signal quality, not vanity demand.
  • Partner with Data to define and track what 'good demand' really means.
  • Work closely with Tech Leads and specialists, leveraging their domain expertise while owning delivery and outcomes.

Requirements

  • 3+ years in B2B SaaS marketing, demand generation, or acquisition roles.
  • Experience managing and developing teams, not just projects.
  • Strong understanding of the SaaS funnel: traffic → trial → activation → pipeline.
  • Ability to translate strategy into daily execution.
  • Comfort working with senior specialists and partnering with Tech Leads.
  • Strong prioritization and decision-making skills.
  • US market experience is a strong plus.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingdemand generationacquisitionteam managementstrategy executionprioritizationdecision-makingSaaS funnel
Soft Skills
leadershipcoachingfeedbacktrust buildingcommunicationproblem-solvingcollaboration