Live Nation Entertainment

Director – Global B2C Product Marketing

Live Nation Entertainment

full-time

Posted on:

Location Type: Remote

Location: Arizona • Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels
  • Work closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging
  • Create strategic recommendations rooted in insight and data that drive key business OKRs
  • Produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video
  • Collaborate with the Research and Fan Experience teams to identify gaps in fan knowledge
  • Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos

Requirements

  • A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing
  • Experience in consumer marketing within a tech company highly desirable
  • Solid experience operating at a senior level in a global business
  • Exec stakeholder management and influencing skills are essential
  • A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies
  • Briefing multi disciplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints
  • Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals
  • Experience of working in a global organisation with complex product offerings
  • Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
  • Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails
  • Advanced Powerpoint skills
Benefits
  • Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge
  • Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
  • 401(k) program with company match, stock reimbursement program
  • New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
  • Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
  • Volunteer time off, crowdfunding match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2C MarketingConsumer MarketingGo-to-Market StrategiesCreative BriefsCampaign DevelopmentStrategic RecommendationsData AnalysisMarketing CampaignsVendor Management
Soft Skills
Stakeholder ManagementInfluencing SkillsTeam CollaborationCommunication SkillsStrategic ThinkingCreativityResearch SkillsPresentation SkillsOrganizational SkillsProblem Solving