Live Nation Entertainment

Marketing Executive – Client, B2B

Live Nation Entertainment

contract

Posted on:

Location Type: Hybrid

Location: Dublin • Ireland

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Tech Stack

WordPress

About the role

  • Delivering effective marketing communications & campaigns to drive fan acquisition, engagement, and ticket sales
  • Populating Ticketmaster.ie with timely, relevant and quality content
  • Create engaging campaigns across CRM, social and content channels
  • Liaising with clients, venues and internal departments on the promotion of events
  • Use and develop the existing CRM systems, reporting and insight tools to track and report on sales performance and KPIs
  • Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market
  • Keep existing clients aware of product news through all B2B channels including website news pages, client intranet sites, social channels and newsletters
  • Update the Ticketmaster B2B website using content creation to help increase reach, communicate key messages and generate leads
  • Plan and deliver the content strategy for the B2B LinkedIn to increase reach and engagement with existing clients, prospect and industry plus influence leads and brand reputation
  • Monitoring and analysis of online and marketing platforms
  • Troubleshooting issues and liaising with relevant departments for resolution
  • Undertake any other relevant duties which fall under the general scope of the marketing role

Requirements

  • 3rd level degree in marketing or related discipline is advantageous
  • Solid experience in a marketing position (agency or client)
  • Brand, content marketing and campaign experience
  • Experience with B2B marketing channels and content management systems including websites, LinkedIn and other social channels
  • Essential – strong creative, copywriting, proofing skills and attention to detail
  • SEO focused content writing experience
  • Working knowledge of Microsoft office packages to a competent standard including Power Point
  • Ability to learn use of proprietary systems quickly
  • Analytical skills to measure, evaluate and report against goals
  • Understanding of data protection principals
  • Previous experience with Design software, WordPress and/or CRM systems is beneficial
  • Social Media experience, TikTok specifically would be advantageous
  • Knowledge of and passion for Irish entertainment industry and landscape
Benefits
  • Access to free live events through our exclusive employee ticketing program
  • Generous vacation
  • Healthcare
  • Retirement benefits
  • Student loan repayment
  • Tuition reimbursement
  • Six months of paid caregiver leave for new parents including fostering
  • Perks like Roadie Babies helping new parents care for their babies on work trips
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent marketingcampaign managementSEO content writingcopywritingdata analysisreportingattention to detailtroubleshootingcontent strategy
Soft Skills
creativitycommunicationclient liaisonorganizational skillsanalytical skills
Certifications
3rd level degree in marketing