SEO Content Specialist
Lithia
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $50,000 - $75,000 per year
About the role
- Develop and optimize websites for both mobile and desktop.
- Identify common search trends using industry tools and create content to boost organic visibility.
- Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
- Monitor competitor activities and search trends to gain insights and propose innovative strategies.
- Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
- Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
- Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
- Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
- Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.
Requirements
- 2–5 years of professional SEO experience, with agency experience preferred
- Strong attention to detail with a consistent focus on delivering high-quality work
- Proficient in front-end technologies including HTML, CSS, and JavaScript
- Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
- Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
- Experience using AI-powered SEO tools strongly preferred
- Ability to design, edit, and optimize images for web performance
- Excellent written and verbal communication skills
- Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
- Leadership experience mentoring teammates and presenting in team or stakeholder meetings
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOHTMLCSSJavaScriptUTM trackingweb analyticsimage optimizationcontent creationcontent auditingAI-powered SEO tools
Soft skills
attention to detailcommunicationleadershipmentoringcollaborationtime managementurgencystrategic thinkingcreativityproblem-solving