Retail Marketing Manager
Lithia & Driveway
full-time
Posted on:
Location Type: Office
Location: Temecula • California, Nevada • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management
- Design and implement marketing strategies that strengthen long-term customer relationships
- Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty
- Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem
- Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success
- Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals
- Monitor and adapt to changing market conditions
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
- Strong understanding of the automotive industry, dealership operations, and automotive marketing
- Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
- Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies
- Strong organizational skills with a keen eye for detail
Benefits
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysismarketing strategiescustomer loyaltysales growthaftersales growthtraffic managementcampaign measurementROI evaluation
Soft skills
organizational skillsattention to detailcollaborationcommunicationleadership