Litera

Product Marketing Manager – Drafting Solutions, Kira, Transact

Litera

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • Illinois • Massachusetts • United States

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Salary

💰 $80,000 - $100,000 per year

About the role

  • Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area.
  • Work closely with Segment, Growth and Product teams to execute your product marketing plan.
  • Own product-related marketing content from conceptualization, market and SME validation.
  • Lead the planning and execution of product launches to maximize market penetration and sales impact.
  • Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions.
  • Stay current on market-specific trends and strategies seen from competitors and customers.
  • Work across the Marketing, Product Management and Sales Enablement and Growth teams to drive demand.

Requirements

  • 5+ years of marketing with focus on the product marketing function
  • 3+ years B2B marketing experience
  • Familiar with the buyer’s journey and how to deliver the right message at the right time
  • Legal industry a plus, not required
  • Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel
  • Excellent communicator; Excellent writing verbal communication skills
  • Self-starter; Take a proactive approach to problem-solving
  • Problem solver; Able to embrace a challenge and find ways to remove barriers
  • Team-player; A collaborator that supports the PMM team
Benefits
  • Health insurance
  • Retirement savings plans
  • Generous paid time off
  • Supportive work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B marketingvalue-based storytellingproduct messagingmarket penetrationsales enablementmarketing tacticsproduct launchesdemand generationbuyer’s journey
Soft Skills
excellent communicatorwriting skillsverbal communicationself-starterproblem-solvingteam playercollaborationproactive approachadaptabilitycreativity